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CONTEXT

Workout, is the ultimate feeling of pleasure and unlimited self-improvement. “Here, I only use to focus on my body and its infinite possibilities”. Through this professional, efficient and minimalist modern style, we want to provide a modern fitness environment as well as advanced fitness concepts to the public through this space. Here, we hope to bring together a group of young fitness enthusiasts who are focused on healthy living and strive to improve themselves through cost-effective products. We also hope that here they can feel the physical and mental pleasure after each heavy sweat.

运动,就是极致的爽感以及无限的自我提升
关键词:effective/professional/progressive/minimal

“在这里,我只用关注我的身体和他无限的可能性”。通过这种专业、高效且简约现代的风格,我们想要通过这个空间向大众提供现代化的健身环境以及先进的健身理念。在这里,我们希望凝聚的是一群专注于健康生活,力求通过高性价比的产品提升自己的年轻健身爱好者。我们也希望在这里,他们能感受到一场大汗淋漓之后,荷尔蒙分泌所带来的身心愉悦。

 

CREATIVE AND ART DIRECTION /

BRAND IDENTITY /

VISUAL SYSTEM /

WAY FINDING SYSTEN/ C

OLLETERALS DESIGN/

 

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Client

Core Plus / Fitness Club

Art Direction

Xuezhou Yang

Designer

Shanshan Chen Xuezhou Yang