CONTEXT

Dazzle Me conceives a beauty space for daring souls to explore and experiment. With their bold colours, creative designs and innovative assortments, Dazzle Me gives all characters a unique hue to shine and a distinct shade to play. Dazzle Me celebrates individuality and diversity in beauty, they empower you with confidence and energy to show your everyday reality what you’ve got inside: That fully charged attitude of positivity and hope towards a more beautiful world.

STRATEGY

We created a fresh and frisky brand with a touch of randomness, recapturing the simple pleasure when we doodled our first painting. The brand identity was inspired by our very own memories of understanding the world through a combination of colors and shapes. The simple colors and geometric shapes represent how we retold complicated visual stories at a time when greater talent and potentials were hidden. The concept behind our design is also what Dazzle Me wishes to encourage their beloved customers—with Dazzle Me’s newbie-friendly products—to create and own their unique and signature looks.

DELIVERABLES

CREATIVE AND ART DIRECTION /

BRAND IDENTITY / VISUAL SYSTEM /

PACKAGING DESIGN /

PRODUCT LINE CONSULTATION

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